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How not to run an ad campaign 
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Heinlein Nexus
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Joined: Thu Apr 10, 2008 8:10 am
Posts: 2228
Location: Pacific NorthWest
Post How not to run an ad campaign
... if you're Shell Oil and you decide to let the public vote on their favorite ads for your new Arctic-friendly campaign, don't let them pick the slogans as well. Or at least monitor what's going on: http://arcticready.com/social/gallery

Hilarity ensues. Catch it before Shell does. I've written ten or so already myself.


Mon Jul 16, 2012 8:40 pm
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PITA Bred
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Joined: Wed Apr 09, 2008 12:17 pm
Posts: 2401
Location: The Quiet Earth
Post Re: How not to run an ad campaign
Oh, Jayzuss. It's lovely to see a Fortune 100 company make such boneheaded marketing mistakes.

Kind of like the madness that is the death spiral of Netflix, which reminds me of the madness that was the death spiral of WordPerfect, which reminds me of the madness that was the death spiral of Studebaker, which reminds me of the madness that was the death spiral of Sapolio...

Bad enough when small companies make dumb moves. Train-wreck awful when a company that knows better, or whose agency should know better, does it.


Tue Jul 17, 2012 5:46 am
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Heinlein Nexus
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Joined: Thu Apr 10, 2008 8:10 am
Posts: 2228
Location: Pacific NorthWest
Post Re: How not to run an ad campaign
Damn, it's a hoax: http://www.tumblr.com/tagged/hoax


Tue Jul 17, 2012 7:51 pm
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Joined: Wed Apr 09, 2008 12:17 pm
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Location: The Quiet Earth
Post Re: How not to run an ad campaign
I think it goes on the Big Wall of Legendary Shens, though. It was a huge success for the right reasons.


Wed Jul 18, 2012 5:36 am
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